Arnold Schwarzenegger to run again in Hollywood?
The former governor of California confirmed on Monday that the father of an illegitimate child break of more than ten years, the 25-year marriage to Maria Shriver.
Before the news was the return of Schwarzenegger Hollywood on the front. So, his cheating scandal that sank the recovery begin?
“Arnold can’t save face in the short-term. He’s now regarded as zipper-challenged, just as Bill Clinton was many years ago,” said crisis management and public relations expert, Jonathan Bernstein. “And like Mr. Clinton, he can rehab his image by getting involved in good works and not engaging in dishonorable behavior. Unless, of course, he wants to have an image of being a ‘bad boy’ from now on.”
Bernstein said that can not enter the long-term goal of Schwarzenegger movies intimidated by his mistakes.
“Arnold’s Hollywood genre is action flicks, and action flick fans won’t care what he did. If his movies are good, people will watch them,” he said.
Albert Ruddy, the producer of live-action drama "Cry Macho" Schwarzenegger first film project come, confirmed the separation of politics, do not have the negative publicity surrounding his star now worries.
“It doesn’t affect this movie. We’re in serious preproduction now, it hasn’t affected our sales,” Ruddy told The Hollywood Reporter. “This is not going to be a black eye for a guy with an astounding career.”
So what steps does Schwarzenegger need to take to revive his severely damaged reputation?
“Arnold is sending the best message he possibly can at this moment: that there are ‘no excuses’ for his behavior. He's been seen in public counseling with his children, seemingly helping them through a tumultuous time,” said Jason Maloni, Senior Vice President of Levick Strategic Communications. “At present, his public message is clear – that his number one job right now is to help his children understand what he did then that was wrong, and what he's doing now to make it right.”
Previous Entries
0 comments for this post
Leave a reply